The wizard behind the curtain

The actual magic

I hand-code websites (the site you're reading is the same stack I sell), do SEO the boring-but-working way, and specialize in the new thing most marketers haven't caught up to: getting agents cited in AI answers on ChatGPT, Perplexity, and Google AI Overviews. I'm also a registered IDX vendor, which in plain terms means I can put a live home search on your site. Your clients browse real MLS listings on your personal Zillow, and every lead lands in your inbox instead of a portal's. On the ground, I shoot interactive 360 tours on the Insta360 X5, the current real-estate workhorse camera.

Why realtors?

Because the gap is enormous. Only about 5% of agents generate their own internet leads; the other 95% rent leads from portals that resell their own clients back to them. An agent with a fast site, real local SEO, and AI-search visibility isn't competing with the other agents in their market. They're playing a different game entirely. I like being the unfair advantage. Every wizard needs a specialty; mine is making agents impossible to miss.

Why "performance-based"?

Most marketing agencies charge realtors $2,000-$5,000 a month whether anything happens or not. That model works great for agencies and terribly for agents. I flipped it: I get paid when you get results. It keeps me honest, it keeps the work sharp, and it means the agents I work with never have to wonder whether the retainer is earning its keep.

"Marketing that pays for itself isn't a slogan. It's the only kind worth selling." (Teddy Wizard, founder of Teddy Wizard LLC)

Origin story

From around 2018 to 2020 I was a hosting agent at GoDaddy, on the technical side of the phones: WordPress, hosting, security, and a few thousand conversations with small business owners trying to get found online. I was good at it. I sold more WordPress services, hosting, and security than anyone around me, which won me a Costco shopping spree I still count as a career highlight.

I also trained under Joshua Osborn and his crew of marketers, where the job stopped being "fix the website" and started being "grow the business." That group rewired how I think: traffic, conversion, and follow-through, not just uptime.

Here's the twist: selling that much WordPress is exactly why I don't build on it. I know firsthand what template sites do well and where they hit the ceiling: speed, search, and standing out. Teddy Wizard exists on the other side of that ceiling.

The QA mindset (a wizard's oath)

Before marketing, I spent years in quality assurance at SmartRent, the smart home platform used across hundreds of thousands of apartment units: smart locks, thermostats, hubs, the systems that decide whether someone gets into their home. QA rewires you. You stop trusting what the scroll says and start testing what actually happens. I run marketing the same way: measure what actually produces leads, verify it, and banish what doesn't.

I also just like building things. A Japanese-learning arcade game, a real-time leftover tracker my household actually uses, a release auditor for QA teams. Every experiment in the lab sharpens the client work.

Self-guided tours, full circle

At SmartRent I tested self-guided touring for apartment operators: the locks, the sensors, the access codes, and every way they could fail. Now I set up the same experience for listings. A buyer books a time window, passes ID verification, and receives a one-time code that only works during their slot. Smart locks and contact sensors log every entry and exit, so the agent knows exactly who was in the home and when. More showings without more windshield time, installed and QA'd by the person who used to break this hardware for a living. The full setup is on the services page.